Icelandic Book Exchange Comes To BookBar

BookBar Wed, 11/21/2018 - 12:43pm

Icelanders really know how to celebrate the holiday season. Each year, families and friends get together on December 24 and exchange books before heading to bed with a book and some chocolate. The tradition is so important to Icelandic culture, that it creates Jolabokaflod or “The Christmas Book Flood.” Because most books in Iceland are purchased between September and December in preparation for the tradition, Kristjan B. Jonasson of the Iceland Publishers Association remarks that it’s “the backbone of the publishing industry”

 

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